Smart

Working on photoshoots is a whole new ball game. Unlike weddings that capture moments, photoshoots create moments that should tell a story in a single photo. That single photo is what they turn into a billboard and print into an ad that will be published in magazines, newspaper, and brochures. There is a lot of time involved in creating a story. Client and agency must meet weeks before the shoot, stylists follow mood boards while make up artists and hairstylists create designs that will best execute the storyboard.

When I was called to do a print ad with Smart and Rhian Ramos, the new endorser, I was ecstatic because I knew I would be working with the best in the industry. For a client as big as Smart and for an agency as respectable as DM9 Jayme Syfu I knew that there would be no room for mistakes and that both client and agency would be on point with the results of the photoshoot.

The storyboard was emailed to me a few days before the shoot. I remember waiting for the email because I wanted to have enough time to prepare for the shoot. And when I found out that Xander Angeles was going to be the photographer, all the more I had to prepare because Xander likes everything perfect.

Here are some behind the scene photos from the shoot..

John Valle did Rhian's hair. I love working with John because he's such a down to earth person despite all the projects he's done. He's focused and fast too.

 

We retouched make up and hair while Xander wasn't shooting. Usually for make up, the nose needs retouching the most because it tends to shine or get oily more than the other parts of the face. For the hair, you want to make sure that it's away from the face at all times. And this is why hairspray is every hairstylist's best friend.

 

The shoot required us to change the look 3 times. I enjoy changing lipsticks because it's easy and quick. I like to use earbuds to remove what's currently on the lips, apply a sheer layer of clear balm before your next color.

 

Whoever hasn't heard of Bathina by Benefit is missing out on probably one of the best beauty products that's been created in history. I like to apply a generous amount of Bathina on the arms and legs. When the light hits it, a natural glow is created - a must in every photoshoot.

 

A sample of Smart's flyer/brochure.

 

Online material.

 

Billboard along Edsa.
I was very happy to go to Makati because I would see this along EDSA. I like how sharp and colorful everything came out.

 

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